TAG Heuer Launch Special Edition Aquaracer Six Months After Premier League Partnership Announcement

Tag Heuer Launch Special Edition Aquaracer Six Months After Premier League Partnership Announcement

TAG Heuer’s partnership with the English Premier League bears its first fruit for watch enthusiasts, with the Swiss watchmaker unveiling the first watch of the partnership – the TAG Heuer Premier League Special Edition Aquaracer.

The unveiling of this watch comes six months after the partnership was first announced, a partnership which has so far seen match officials sporting TAG Heuer’s line of smartwatches – TAG Heuer Connected, and the fourth official’s board being shaped like a TAG Heuer Carrera watch this season.

In addition, the deal saw TAG Heuer become the official timekeepers for the English Premier league, along with a range of co-branded promotions at football grounds – including the fan-favourite “Pressure Test” competitions, and the watchmaker’s logo being featured onscreen during live matches.

TAG Heuer Premier League Special Edition Aquaracer

TAG Heuer Premier League Special Edition Aquaracer Men's Watch

The TAG Heuer Premier League Special Edition is a 43mm diameter Aquaracer that offers high-accuracy timekeeping, thanks to the Calibre 5 automatic movement.

Made from steel, this watch features a black, ceramic uni-directional bezel, an elegant anthracite grey dial with sunray effect, and engraved silver 45-minute numerals to time each half of a football match – with 15 minutes of extra time lacquered red.

In addition, the Premier League’s lion logo can be found on its face, positioned at 9 o’clock, and the “MatchTimer” inscription can be found in its centre, adding a further nod to the football pedigree of this watch. Hands are rhodium-plated, with the second hand being lacquered red, and boasts white, SuperLuminova™ coated baton indexes to improve their visibility in poor light conditions, particularly for evening football matches.

The TAG Heuer Premier League Special Edition is available now, and retails at around £2,150.

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